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THEORIE

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ABOUT THEORIE
HAIR CARE
SKIN CARE
SETS & KITS

ABOUT THEORIE

Theorie’s mission is to improve your beauty experience. We create extraordinary formulas, tools and hair care collections using the most powerful combination of nature and technology. We’re committed to bringing you the complete beauty package: The display-worthy products. The luxurious lathers. Quality ingredients that marry botanicals with the best of lab-formulated. Fragrances that make the person sitting next to you lean a little closer. High-end technology and effective formulas with end results that make you sparkle. Every day. It’s all here.

Our story really is less about us and more about you.

SHAMPOOS & CONDITIONERS

Theorie Sage: Argan & Moringa Restoring Shampoo

• Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
Moringa oil aids in defending strands from free radicals in the environment, as well as maintaining moisture and preventing split ends.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Frankincense oil moisturizes and assists in strengthening hair follicles.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
Apply generously and rinse thoroughly. Use daily and follow with Argan & Moringa Restoring Conditioner.

ingredients.
AQUA (WATER), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, PARFUM, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR.

PURCHASE HERE.

Theorie Sage: Argan & Moringa Restoring Conditioner

Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
Moringa oil aids in defending strands from free radicals in the environment, as well as maintaining moisture and preventing split ends.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Frankincense oil moisturizes and assists in strengthening hair follicles.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
After shampooing with Amber Rose Hydrating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
AQUA (WATER), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, HYALURONIC ACID, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR.

PURCHASE HERE.

Theorie Sage: Amber Rose Shampoo

Refresh and Recharge | For Dry to Normal Hair

Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

Scent: A bloom-forward blend of floral superstars rose, jasmine and lily.

Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Rose flower extract refreshes strands with its naturally antiseptic properties.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
Apply generously and rinse thoroughly. Use daily and follow with Amber Rose Hydrating Conditioner.

ingredients.
WATER (AQUA), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, PARFUM, ROSA CENTIFOLIA FLOWER EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, PHENOXYETHANOL, OCTYL METHOXYCINNAMATE, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL)

PURCHASE HERE.

Theorie Sage: Amber Rose Conditioner

Refresh and Recharge | For Dry to Normal Hair

Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and moisturizing hyaluronic acid. Hydrate and refresh strands with this irresistibly-smelling conditioner for dry to normal hair.

Scent: A bloom-forward blend of floral superstars rose, jasmine and lily.

benefits.

Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Rose flower extract refreshes strands with its naturally antiseptic properties.
Hyaluronic acid is a natural humectant, which means it draws water in and prevents moisture loss, making it a highly effective moisturizer.
Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
After shampooing with Amber Rose Hydrating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
WATER (AQUA), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, VITIS VINIFERA (GRAPE) SEED OIL, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, BOSWELLIA CARTERII OIL, HYALURONIC ACID, ROSA CENTIFOLIA FLOWER EXTRACT, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL).

PURCHASE HERE.

Theorie Sage: Charcoal & Bamboo - Detoxifying Shampoo

Purify and Restore | For All Hair Types

Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

Scent: Juicy citrus notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla.

Japanese binchō-tan white charcoal’s detoxifying power removes excess oil and product buildup from strands.
Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
Sesame oil is highly moisturizing and nurtures silky, soft strands.
Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair
Sulfate free

directions.
Apply generously and rinse thoroughly. Use daily and follow with Charcoal & Bamboo Detoxifying Conditioner.

ingredients.
WATER, COCAMIDOPROPYL BETAINE, SODIUM C12-14 OLEFIN SULFONATE, SODIUM COCOYL ISETHIONATE, COCAMIDE MEA, GLYCOL DISTEARATE, ACRYLATES COPOLYMER, GLYCERIN, PARFUM, GLYCERYL LAURATE, PHENOXYETHANOL, SODIUM LAUROYL GLUTAMATE, SODIUM LAUROYL SARCOSINATE, BENZYL ALCOHOL, SODIUM BENZOATE, POLYQUATERNIUM-7, TETRASODIUM EDTA, ACRYLAMIDOPROPYLTRIMONIUM, CHLORIDE/ACRYLAMIDE COPOLYMER, CHARCOAL POWDER, SALVIA OFFICINALIS (SAGE) EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, BAMBUSA VULGARIS EXTRACT, COCODIMONIUM HYDROXYPROPYL, HYDROLYZED RICE PROTEIN.

PURCHASE HERE.

PURCHASE HERE.

Theorie Sage: Charcoal & Bamboo - Detoxifying Conditioner

Japanese binchō-tan white charcoal’s detoxifying power removes excess oil and product buildup from strands.
Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
Sesame oil is highly moisturizing and nurtures silky, soft strands.
Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair
Sulfate free

directions.
After shampooing with Charcoal & Bamboo Detoxifying Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
WATER, CETEARYL ALCOHOL, STEARTRIMONIUM CHLORIDE, ISOPROPYL MYRISTATE, HYDROXYETHYL CELLULOSE, GLYCERYL STEARATE, ACRYLAMIDOPROPYLTRIMONIUM CHLORIDE/ACRYLAMIDE COPOLYMER, PARFUM, PHENOXYETHANOL, BENZYL ALCOHOL, SODIUM BENZOATE, TETRASODIUM EDTA, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CHARCOAL POWDER, PANTHENOL, SALVIA OFFICINALIS (SAGE) EXTRACT, VINIFERA (GRAPE) SEED OIL, BAMBUSA VULGARIS EXTRACT, CITRIC ACID.

PURCHASE HERE.

PURCHASE HERE.

Theorie Sage: Green Tea & Bamboo - Energizing Shampoo

Invigorate and Strengthen | For Damaged and Dull Hair

Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting shampoo.

Scent: Notes of herbal green tea and citrusy bergamot blend with luscious jasmine, sultry amber and fresh cypress.

Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
Green tea extract contains potent antioxidants that provide photo protection from UV-induced oxidative stress.
Ginkgo biloba leaf extract encourages an increase in blood flow, which promotes hair health and shine.
Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
Apply generously and rinse thoroughly. Use daily and follow with Green Tea & Bamboo Conditioner.

ingredients.
WATER (AQUA), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PALMITOYL CAMELLIA SINENSIS EXTRACT, PEG-7 GLYCERYL COCOATE, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, SALVIA (SAGE) OFFICINALIS OIL, KERATIN, OCTYL METHOXYCINNAMATE, POLYQUATERNIUM-10, HYDROXYPROPYL GUAR, PHENOXYETHANOL, FRAGRANCE (PARFUM).

PURCHASE HERE.

Theorie Sage: Green Tea & Bamboo - Energizing Conditioner

Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
Green tea extract contains potent antioxidants that provide photoprotection from UV-induced oxidative stress.
Ginkgo biloba leaf extract encourages an increase in blood flow, which promotes hair health and shine.
Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
After shampooing with Green Tea & Bamboo Energizing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
WATER (AQUA), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PALMITOYL CAMELLIA SINENSIS EXTRACT, PEG-7 GLYCERYL COCOATE, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, SALVIA (SAGE) OFFICINALIS OIL, KERATIN, OCTYL METHOXYCINNAMATE, POLYQUATERNIUM-10, HYDROXYPROPYL GUAR, PHENOXYETHANOL, FRAGRANCE (PARFUM).

PURCHASE HERE.

PURCHASE HERE.

Theorie Sage: Helichrysum & Plum - Nourishing Shampoo

Enrich and Soothe | For Dry and Over-Processed Hair

Nourishing helichrysum extract cleanses and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

Scent:Floral meets herbal with intermingling notes of lavender, chamomile, rosemary, jasmine and holy basil.

Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.

Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Protects color and keratin-treated hair

directions.
Apply generously and rinse thoroughly. Use daily and follow with Helichrysum & Plum Nourishing Conditioner.

ingredients.
AQUA (WATER), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE,HELICHRYSUM STOECHAS EXTRACT, GINKGO BILOBA LEAF EXTRACT, PEG-7 GLYCERYL COCOATE, VITIS VINIFERA (GRAPE) SEED OIL, PARFUM, OCTYL METHOXYCINNAMATE, POLYQUATERNIUM-10, HYDROXYPROPYL GUAR, PHENOXYETHANOL, KERATIN.

PURCHASE HERE.

Theorie Sage: Helichrysum & Plum - Nourishing Conditioner

Enrich and Soothe | For Dry and Over-Processed Hair

Nourishing helichrysum extract cleanses and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

Scent:Floral meets herbal with intermingling notes of lavender, chamomile, rosemary, jasmine and holy basil.

Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Plum-seed oil is rich in fatty acids, as well as vitamins A, C and E, which help strengthen and protect strands from heat usage and free radical damage.

Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Protects color and keratin-treated hair

directions.
After shampooing with Helichrysum & Plum Nourishing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
AQUA (WATER), VITIS VINIFERA (GRAPE) SEED OIL, CETEARETH-10, HELICHRYSUM STOECHAS EXTRACT, DIMETHICONE/SILSESQUIOXANE COPOLYMER, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, GINKGO BILOBA LEAF EXTRACT, GLYCERYL STEARATE, HYALURONIC ACID, HYDROXYPROPYL GUAR, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, KERATIN.

PURCHASE HERE.

Theorie Sage: Marula & Argan Oil - Soothing Shampoo

Theorie Sage: Marula & Argan Oil - Soothing Conditioner

Revive and Nurture | For Severely Damaged Hair

Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

Scent:Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.

Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.

Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.

Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Protects color and keratin-treated hair

Sulfate free

directions.
Apply generously and rinse thoroughly. Use daily and follow with Marula & Argan Oil Soothing Conditioner.

ingredients.
AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, POLYQUATERNIUM-10, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, BETAINE, CARBOMER, PARFUM, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, CETYL ALCOHOL, PHENOXYETHANOL, DISODIUM EDTA, CITRIC ACID.

Theorie Sage: Marula & Seaberry - Smoothing Shampoo
Smooth and Tame | For Frizzy and Unruly Hair

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.

Scent:Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.

Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.

Seaberry oil has natural anti-inflammatory and antibacterial properties that aid in the protection of hair and scalp.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Sulfate free

Protects color and keratin-treated hair

directions.
Apply generously and rinse thoroughly. Use daily and follow with Marula & Seaberry Smoothing Conditioner.

ingredients.
AQUA(WATER), LAURAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, LAURYL GLUCOSIDE, POLYQUATERNIUM-10, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), ARGANIA SPINOSA KERNEL OIL, PARFUM, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, VITIS VINIFERA (GRAPE) SEED OIL, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), CI73360.

PURCHASE HERE.

Theorie Sage: Marula & Seaberry - Smoothing Conditioner
Smooth and Tame | For Frizzy and Unruly Hair

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.

Scent:Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.

Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.

Seaberry oil has natural anti-inflammatory and antibacterial properties that aid in the protection of hair and scalp.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Sulfate free

Protects color and keratin-treated hair

directions.
After shampooing with Marula & Seaberry Smoothing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
AQUA(WATER), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), HYALURONIC ACID, PARFUM, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), CI73360.

PURCHASE HERE.

Theorie Sage: Monoi & Buriti - Glossing Shampoo
Hydrate and Shine | Coarse and Dry Hair

Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

Scent:Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.

Monoi oil is created from the pure combination of coconut oil and the petals of Tahitian gardenias, the result of which is a fragrant and incredibly moisturizing oil.

Buriti oil is extremely rich in essential fatty acids, carotenoids and vitamins E and C, helping to hydrate dry and damaged hair.

Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).

Coconut oil adds luster, shine and softness to strands with its highly emollient properties.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Protects color and keratin-treated hair

directions.
Apply generously and rinse thoroughly. Use daily and follow with Monoi & Buriti Glossing Conditioner.

ingredients.
WATER (AQUA), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, PARFUM, MONOI OIL (COCOS NUCIFERA OIL AND GARDENIA TAHITENSIS FLOWER EXTRACT), VITIS VINIFERA (GRAPE) SEED OIL, MAURITIA FLEXUOSA (BURITI) FRUIT OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), KERATIN, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), HYDROXYPROPYL GUAR.

PURCHASE HERE.

Theorie Sage: Monoi & Buriti - Glossing Conditioner
Hydrate and Shine | Coarse and Dry Hair

Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

Scent:Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.

Monoi oil is created from the pure combination of coconut oil and the petals of Tahitian gardenias, the result of which is a fragrant and incredibly moisturizing oil.

Buriti oil is extremely rich in essential fatty acids, carotenoids and vitamins E and C, helping to hydrate dry and damaged hair.

Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).

Coconut oil adds luster, shine and softness to strands with its highly emollient properties.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Protects color and keratin-treated hair

directions.
After shampooing with Monoi & Buriti Glossing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
WATER (AQUA), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, MONOI OIL (COCOS NUCIFERA OIL AND GARDENIA TAHITENSIS FLOWER EXTRACT), HYALURONIC ACID, PARFUM, MAURITIA FLEXUOSA (BURITI) FRUIT OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), KERATIN, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), HYDROXYPROPYL GUAR.

PURCHASE HERE.

Theorie Sage: Purple Sage - Brightening Shampoo
Balance and Tone | For Blonde, Silver and Highlighted Hair

Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

Scent:Ripe grapefruit and sweet orange notes merge with floral jasmine, energetic peppermint and grounding musk.

Butterfly pea flower extract is full of flavonoids that can offer hair growth and strengthening benefits.

Ginkgo biloba extract encourages an increase in blood flow, which promotes hair health and shine.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Hyaluronic acid is a natural humectant, which means it draws water in and prevents moisture loss, making it a highly effective moisturizer.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Color-repair formula

Neutralizes brassy hues

directions.
After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
AQUA (WATER), VITIS VINIFERA (GRAPE) SEED OIL, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, HELICHRYSUM STOECHAS EXTRACT, GLYCERYL STEARATE, SILK AMINO ACIDS, PEG-4 SORBITAN STEARATE, GINKGO BILOBA LEAF EXTRACT, CETRIMONIUM CHLORIDE, ARGANIA SPINOSA KERNEL OIL, SALVIA OFFICINALIS EXTRACT, HYALURONIC ACID, HYDROXYPROPYL GUAR, CITRUS GRANDIS FRUIT EXTRACT, KERATIN, FRAGRANCE, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, CITRIC ACID, CI 60730 (ACID VIOLET 43)

PURCHASE HERE.

Theorie Sage: Purple Sage - Brightening Conditioner
Balance and Tone | For Blonde, Silver and Highlighted Hair

Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

Scent:Ripe grapefruit and sweet orange notes merge with floral jasmine, energetic peppermint and grounding musk.

Butterfly pea flower extract is full of flavonoids that can offer hair growth and strengthening benefits.

Ginkgo biloba extract encourages an increase in blood flow, which promotes hair health and shine.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Hyaluronic acid is a natural humectant, which means it draws water in and prevents moisture loss, making it a highly effective moisturizer.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Color-repair formula

Neutralizes brassy hues

directions.
After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
AQUA (WATER), VITIS VINIFERA (GRAPE) SEED OIL, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, HELICHRYSUM STOECHAS EXTRACT, GLYCERYL STEARATE, SILK AMINO ACIDS, PEG-4 SORBITAN STEARATE, GINKGO BILOBA LEAF EXTRACT, CETRIMONIUM CHLORIDE, ARGANIA SPINOSA KERNEL OIL, SALVIA OFFICINALIS EXTRACT, HYALURONIC ACID, HYDROXYPROPYL GUAR, CITRUS GRANDIS FRUIT EXTRACT, KERATIN, FRAGRANCE, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, CITRIC ACID, CI 60730 (ACID VIOLET 43)

PURCHASE HERE.

Theorie Sage: Sea Kelp & Mint - Purifying Shampoo
Clarify and Strengthen | For All Hair Types

This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.

Scent:Bright notes of bergamot, mint and menthol mingle with floral ylang ylang and earthy wood and musk.

Sea kelp is rich in minerals and vitamins that both encourage increasing the thickness of individual hair fibers and purifying strands of buildup.

Peppermint-leaf extract stimulates the scalp and is cooling and refreshing.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Protects color and keratin-treated hair

directions.
Apply generously and rinse thoroughly. Use daily and follow with Sea Kelp & Mint Purifying Conditioner.

ingredients.
AQUA(WATER), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, MACROCYSTIS PYRIFERA (KELP) EXTRACT, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), MENTHA PIPERITA LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), KERATIN, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM.

PURCHASE HERE.

Theorie Sage: Sea Kelp & Mint - Purifying Conditioner
Clarify and Strengthen | For All Hair Types

This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.

Scent:Bright notes of bergamot, mint and menthol mingle with floral ylang ylang and earthy wood and musk.

Sea kelp is rich in minerals and vitamins that both encourage increasing the thickness of individual hair fibers and purifying strands of buildup.

Peppermint-leaf extract stimulates the scalp and is cooling and refreshing.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Protects color and keratin-treated hair

directions.
After shampooing with Sea Kelp & Mint Purifying Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
AQUA(WATER), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, MACROCYSTIS PYRIFERA (KELP) EXTRACT, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), MENTHA PIPERITA LEAF EXTRACT, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), KERATIN, HYALURONIC ACID, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM.

PURCHASE HERE.

Theorie Sage: Tea Tree & Ginger - Invigorating Shampoo
Stimulate and Renew | For All Hair Types

Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

Scent:

Tea tree oil helps maintain a healthy scalp with its natural antiseptic and clarifying properties.

Ginger root extract is rich in minerals and stimulates the hair follicles while increasing silkiness and luster.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Ginkgo biloba extract encourages an increase in blood flow, which promotes hair health and shine.

Keratin protein increases hydration, brightness and softness of hair fibers, as well as improves the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Protects color and keratin-treated hair

directions.
After shampooing with Tea Tree & Ginger Invigorating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE, COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, GLYCERYL STEARATE, PEG-4 SORBITAN, STEARATE, CETRIMONIUM CHLORIDE, BETAINE, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, SALVIA OFFICINALIS (SAGE) OIL, GINKGO BILOBA LEAF EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, KERATIN, HYDROXYPROPYL GUAR, PARFUM, CITRIC ACID.

PURCHASE HERE.

Theorie Sage: Tea Tree & Ginger - Invigorating Conditioner
Stimulate and Renew | For All Hair Types

Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

Scent:

Tea tree oil helps maintain a healthy scalp with its natural antiseptic and clarifying properties.

Ginger root extract is rich in minerals and stimulates the hair follicles while increasing silkiness and luster.

Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.

Ginkgo biloba extract encourages an increase in blood flow, which promotes hair health and shine.

Keratin protein increases hydration, brightness and softness of hair fibers, as well as improves the state of both virgin and over-bleached hair.

Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

Protects color and keratin-treated hair

directions.
After shampooing with Tea Tree & Ginger Invigorating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, POLYQUATERNIUM-10, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, BETAINE, CARBOMER, PARFUM, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, CETYL ALCOHOL, PHENOXYETHANOL, DISODIUM EDTA, CITRIC ACID.

PURCHASE HERE.

STYLING PRODUCTS

Altitude - Volumizing Spray
Volume & Frizz Reducing | For All Hair Types | For All Hair Types

This delicate mist takes your hair to higher heights by thickening each strand and boosting limp roots without stickiness or flaking. Lightweight and subtly fragrant, it helps reduce frizz, adds pliable hold and prevents styles from collapsing. Apply to create voluptuous blowouts or other high-volume styles.

Scent:Subtly fragrant

no-fuss volume-without stickiness, flakes or frizz.

weightless mist that thickens and lifts.

enhanced with silk amino acids to plump hair to perfection.

keratin to fight humidity for buoyant blowouts or curvaceous curls.

directions.
Apply evenly to damp hair, focusing near roots for added lift. Use a round brush and blow-dry to reach higher heights. Apply. Lift. Perform.

ingredients.
AQUA, ALCOHOL, PVP, SODIUM CHLORIDE, SILK AMINO ACIDS, PALMITOYL CAMELLIA SINENSIS EXTRACT, GINKGO BILOBA LEAF EXTRACT, PARFUM, PHENOXYETHANOL, TRIETHANOLAMINE, DISODIUM EDTA, KERATIN

PURCHASE HERE.

Argan Oil - Ultimate Reform Hair Mask

Restore moisture & Smoothness | For Severely Damaged & Unresponsive Hair

Argan Oil Ultimate Reform Hair Mask harnesses the true power of Moroccan argan oil to provide a comprehensive solution for severely damaged, unresponsive hair. Uniquely designed to restore moisture and impart unparalleled smoothness and shine, this world-class emollient rehydrates thirsty ends, and vigorously combats breakage, leaving your hair feeling reformed and vibrant.

Scent:Subtly fragrant

For severely damaged, unresponsive hair
Botanical blend of argan oil and sage oil
Keratin protein helps strengthen strands
Safe for color- and keratin treated hair
No parabens and phthalates

directions.

ingredients.
WATER (AQUA), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, BUTYROSPERMUM PARKII (SHEA BUTTER) OIL, PEG-4 SORBITAN STEARATE, GLYCERYL STEARATE, CETRIMONIUM CHLORIDE, BOSWELLIA CARTERII OIL, HYALURONIC ACID, ARGANIA SPINOSA KERNEL OIL, SALVIA (SAGE) OFFICINALIS OIL, KERATIN, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, PHENOXYETHANOL, FRAGRANCE (PARFUM).

PURCHASE HERE.

Argan Oil - Ultimate Reform Hair Serum

Restore Moisture & Smoothness | For Severely Damaged & Unresponsive Hair

This luxurious hair serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress.

Scent:Notes of herbal green tea and citrusy bergamot blend with luscious jasmine, sultry amber and fresh cypress.

3.4 fl. oz. (100mL)
penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair.
Apply to soften the cuticle, strengthen brittleness.
protect from heat styling and environmental stress.

directions.
Apply to ends of damp or dry hair, dispersing lightly. Style. Shine. Reform. PRO-TIP: Add a few drops to any Theorie conditioner for optimal effects.

ingredients.
HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CYCLOMETHICONE, DIMETHICONE/SILSESQUIOXANE COPOLYMER, ARGANIA SPINOSA KERNEL OIL, BOSWELLIA CARTERII OIL, KERATIN, SALVIA (SAGE) OFFICINALIS OIL, FRAGRANCE (PARFUM).

PURCHASE HERE.

Charcoal & Bamboo - Detoxifying Hair Mask (Sulfate-free)

Detoxify & Restore | For All Hair Types

Charcoal absorbs impurities of the hair while bamboo extract gently nourishes and restores beautiful shine. Each strand is rejuvenated, feeling cleaner, lighter and revitalized. Sulfate-free formula for all hair types.

Scent:Juicy citrus notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla.

Japanese binchō-tan white charcoal’s detoxifying power removes excess oil and product buildup from strands.
Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
Sesame oil is highly moisturizing and nurtures silky, soft strands.
Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair
Sulfate free

directions.

ingredients.
WATER, CETEARYL ALCOHOL, STEARTRIMONIUM CHLORIDE, ISOPROPYL MYRISTATE, HYDROXYETHYL CELLULOSE, GLYCERYL STEARATE, ACRYLAMIDOPROPYLTRIMONIUM CHLORIDE/ACRYLAMIDE COPOLYMER, PARFUM, PHENOXYETHANOL, BENZYL ALCOHOL, SODIUM BENZOATE, TETRASODIUM EDTA, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CHARCOAL POWDER, PANTHENOL, SALVIA OFFICINALIS (SAGE) EXTRACT, VINIFERA (GRAPE) SEED OIL, BAMBUSA VULGARIS EXTRACT, CITRIC ACID.

PURCHASE HERE.

Heat Shield Thermal Spray

Heat Shield & Frizz Calming | For All Hair Types

Get gloss, glam and heat protection all in one with this sultry spray that halts damage to your tresses from excessive heat. Heat Shield Thermal Spray offers up to 450°F of thermal protection from heat styling while calming frizz, sealing in shine and blocking humidity for 24 hours. Enhanced with silk amino acids and ginkgo biloba leaf extract to preserve moisture and strength and help prevent color fading, you’ll get that star-quality look—no unruly ends or breakage in sight.

Scent:

Thermal protection up to 450°F for all hair types.
A botanical blend of silk amino acids and ginkgo biloba leaf extract.
Keratin protein helps strengthen strands.
Safe for color- and keratin-treated hair.
No parabens and phthalates.

directions.

ingredients.
AQUA (WATER), HYDROLYZED COLLAGEN PG-PROPYL METHYLSILANEDIOL, POLYGLYCERYL-2 OLEATE, POLYGLYCERYL-10 OLEATE, SILK AMINO ACIDS, PALMITOYL CAMELLIA SINENSIS EXTRACT, BUTYLENE GLYCOL, CYCLOPENTASILOXANE, GINKGO BILOBA LEAF EXTRACT, PARFUM, PHENOXYETHANOL, KERATIN

PURCHASE HERE.

Helichrysum - Nourishing Hair Mask

Nourishing & Restoring | For dry, brittle or over-processed hair

Enhanced with hyaluronic acid and ginkgo biloba leaf extract, Helichrysum Nourishing Hair Mask provides a nourishing solution for dehydrated, fragile tresses. Uniquely designed to nurture hair follicles from the inside out, this potent emollient deeply penetrates the hair shaft to vigorously restore moisture and remedy adverse effects caused by excessive heat, chemical damage, and environmental factors.

Scent:Floral meets herbal with intermingling notes of lavender, chamomile, rosemary, jasmine, and holy basil.

Treats dry, brittle or over-processed hair.
Botanical blend of helichrysum extract, grapeseed oil, and shea butter.
Keratin protein helps strengthen strands.
Safe for color- and keratin-treated hair.
No parabens and phthalates.

directions.

ingredients.
AQUA (WATER), CETEARETH-10, VITIS VINIFERA (GRAPE) SEED OIL, DIMETHICONE/SILSESQUIOXANE COPOLYMER, HELICHRYSUM STOECHAS EXTRACT, BUTYROSPERMUM PARKII (SHEA BUTTER) OIL, PEG-4 SORBITAN STEARATE, GLYCERYL STEARATE, GINKGO BILOBA LEAF EXTRACT, CETRIMONIUM CHLORIDE, HYDROLYZED WHEAT PROTEIN, HYALURONIC ACID, HYDROXYPROPYL GUAR, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, KERATIN.

PURCHASE HERE.

Helichrysum - Nourishing Hair Serum

Moisture & Brilliance | For dry, brittle or over-processed hair

Helichrysum Nourishing Hair Serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress.

Scent:Floral meets herbal with intermingling notes of lavender, chamomile, rosemary, jasmine and holy basil.

3.4 fl. oz. (100mL)
Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
Keratin protein helps strengthen strands.
Safe for color- and keratin-treated hair.
No parabens and phthalates.

directions.
Apply to ends of damp or dry hair, dispersing lightly. Style. Shine. Nourish. PRO-TIP: Add a few drops to any Theorie conditioner for optimal effects.

ingredients.
HELIANTHUS ANNUUS SEED OIL, CYCLOMETHICONE, DIMETHICONE/SILSESQUIOXANE COPOLYMER, VITIS VINIFERA SEED OIL, HELICHRYSUM STOECHAS EXTRACT, ARGANIA SPINOSA KERNEL OIL, SALVIA (SAGE) OFFICINALIS OIL, BOSWELLIA CARTERII OIL, KERATIN, OCTYL METHOXYCINNAMATE, FRAGRANCE (PARFUM).

PURCHASE HERE.

Helichrysum - Nourishing Hair Serum

3.4 fl. oz. (100mL)
Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
Keratin protein helps strengthen strands.
Safe for color- and keratin-treated hair.
No parabens and phthalates.

Marula Oil - Transforming Hair Mask

Nourishing & Reviving | For All Hair Types

Marula Oil Transforming Hair Mask nourishes and revives damaged strands with antioxidants. Rich marula oil envelopes hair with gloss and moisture, repairing damage and transforming frizz into luminous silk that’s full of life and style.

Scent:Notes of herbal green tea and citrusy bergamot blend with luscious jasmine, sultry amber and fresh cypress.

6.5 oz. (193g)
Botanical blend of marula oil, sage oil and argan oil.
Sulfate-free.
Keratin protein helps strengthen strands.
Safe for color- and keratin-treated hair.
Free of parabens and phthalates.

directions.

ingredients.
AQUA (WATER), CETEARETH-10, DIMETHICONE/ SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), HYALURONIC ACID, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), ARGANIA SPINOSA KERNEL OIL, BOSWELLIA CARTER OIL, KERATIN, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM, CI73360.

PURCHASE HERE.

Marula Oil - Transforming Hair Serum (Sulfate-free)

Transforming & Penetrating | For All Hair Types

Marula Oil Transforming Hair Serum penetrates deep into hair follicles to restore moisture and impart brilliance to lackluster hair. Apply to soften the cuticle, strengthen brittleness and protect from heat styling and environmental stress. Sulfate-free.

Scent:Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.

6.5 oz. (193g)
Penetrates deep into hair follicles to restore moisture.
Impart brilliance to lackluster hair.
Apply to soften the cuticle, strengthen brittleness.
Protects from heat styling and environmental stress.
Safe for color- and keratin-treated hair.
Free of parabens and phthalates.

directions.
Apply to ends of damp or dry hair, dispersing lightly. Style. Shine. Transform.

ingredients.
HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CYCLOMETHICONE, DIMETHICONE/SILSESQUIOXANE COPOLYMER, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), ARGANIA SPINOSA KERNEL OIL, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), BOSWELLIA CARTERII OIL, KERATIN, PARFUM.

PURCHASE HERE.

HAIR TOOLS

AirShine Dryer with tourmaline-infused ionic technology

Power meets precision with the AirShine Hair Dryer. Custom developed by the hair innovators at Theorie, the AirShine's cutting-edge engineering and exclusive technology break styling barriers for a drying experience unlike any other.

Limitless locks rock POWER
At 2000 watts, the AirShine Dryer is designed to give you maximum power for faster, damage-free styling. Its Dual-Tech Hybrid Motor combines the unparalleled speed and supercharged power of an AC motor with the lightweight handling and agility of a DC motor. Hair goes from dripping wet to dry in a fraction of the time, all without compromising the health of your strands or the endurance of your hair dryer.

science.
Engineered with tourmaline-infused ionic technology, the AirShine emits millions of negative ions every second that break down water molecules and helps to seal the hair cuticle. The result? Hair dries faster, frizz is eliminated and moisture is retained for a smooth, shiny and healthy finish.

blow-by-blow perfection
Custom sound suppression system for quiet styling
4 temperature settings and 3-speed settings for a customizable drying experience
Smart technology remembers your custom settings every time you power on
Engineered with tourmaline-infused ionic technology
True cool shot button to seal the hair cuticle and protect against overheating
Removable filter to ensure the lifetime of the dryer
9-ft. professional length cord to avoid tangling
Two concentrator nozzles included
4-Year warranty*

PURCHASE HERE.

Quantum 1″ Flat Iron

With the power of Theorie’s breakthrough TitanSculpt™ technology, the Quantum instantly transforms even the coarsest and most resistant hair into shiny, silky strands while safeguarding against damage. TitanSculpt's titanium core ensures the quickest and most even heat distribution, while its ceramic coating eliminates frizz and locks in moisture.

TitanSculpt™ technology calibrates heat every millisecond
Smart Touch controls with acoustic feedback for precision heat settings: 310°F-450°F (154°C-232°C)
9-ft. textile swivel cord is heat-resistant and won’t tangle
60-minute auto safety shutoff
Lifetime Warranty*

PURCHASE HERE.

Saga 1″ Flat Iron

Get silky, smooth style in a single pass. Our ultra-gloss, beveled titanium plates are uniquely designed to protect hair from damage as they glide through strands, locking in moisture and sealing each cuticle for a healthy shine that lasts.

sleek. chic.
Dual-voltage for worldwide usage
9-ft. textile swivel cord is heat-resistant and won’t tangle
60-minute auto safety shutoﬀ
Lifetime warranty*

PURCHASE HERE.

Shape Curling Iron

With the power of Theorie’s breakthrough TitanSculpt™ technology, the Shape Curling Iron eliminates frizz, locks in moisture and polishes strands while sculpting the perfect curl. The Shape’s TitanSculpt™ barrel is molded from titanium for the fastest and most even heat distribution, while its ceramic coating allows the curling iron to seamlessly glide through strands without leaving creases or snagging.

Dual-voltage for worldwide usage
60-minute auto safety shutoﬀ
9-ft. textile swivel cord is heat-resistant and won’t tangle
Heat-resistant styling mat included
Lifetime warranty*

PURCHASE HERE.

Thermal Styling Brush

Get beautiful, silky and smooth results in a single pass. Experience the phenomenal power of next-generation styling with the extraordinary Thermal Styling Brush. Crafted with TitanSculpt technology, this state-of-the-art styler smoothes, straightens and polishes hair to a gleaming finish—as quickly and easily as brushing.

Style in one pass
Dual-voltage for worldwide usage
9-ft. textile swivel cord is heat-resistant and won’t tangle
Lifetime warranty*

PURCHASE HERE.

SKIN CARE

Theorie Skin: Charcoal & Bamboo - Detoxifying Body Kit

Detoxify and Restore | All Skin Types

Restore your skin’s glow with this gentle, detoxifying body wash that uses charcoal to absorb impurities. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.

Scent:Juicy citrus notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla.

kit contents.
Charcoal Bamboo Detoxifying Body Wash, 169 fl. oz. / 500 ml
Charcoal Bamboo Detoxifying Body Scrub, 8 fl. oz. / 237 ml

benefits.

Charcoal absorbs impurities and purifies the skin.
Jojoba oil has anti-inflammatory properties that help to reduce redness caused by drying and keep skin calm with moisturizing vitamins E and B.
Sweet almond oil, which is chockful of fatty acids, vitamin E and vitamin A, helps skin retain moisture and alleviates dryness.
Sesame oil is rich in antioxidants and essential fatty acids, enhancing skin’s elasticity and overall health.
Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes.

directions.
Body Wash: Apply liberally to damp skin. Lather. Rinse. Caution: Avoid contact with eyes. For external use only.

Body Scrub: Massage gently onto damp skin. Rinse. Caution: Avoid contact with eyes. For external use only.

ingredients.
Body Wash: AAQUA (WATER), AMMONIUM LAURETH SULFATE, GLYCERIN, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, BAMBUSA VULGARIS (BAMBOO) STEM EXTRACT, HYDROGENATED JOJOBA OIL, FRAGRANCE, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, SESAMUM INDICUM (SESAME) OIL, PHENOXYETHANOL, CHARCOAL POWDER, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CARBOMER, DISODIUM EDTA.

Conditioner: AQUA (WATER), SODIUM LAURETH SULFATE, PUMICE, GLYCERIN, ACRYLATES COPOLYMER, COCO-BETAINE, SODIUM LAUROAMPHOACETATE, BAMBUSA VULGARIS (BAMBOO) STEM EXTRACT, HYDROGENATED JOJOBA OIL, PARFUM, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, SODIUM CHLORIDE, SESAMUM INDICUM (SESAME) OIL, PHENOXYETHANOL, CHARCOAL POWDER, PEG-15 STEARATE, DISODIUM EDTA.

PURCHASE HERE.

Theorie Skin: Charcoal Bamboo - Detoxifying Body Wash

Detoxify and Restore | All Skin Types

Restore your skin’s glow with this gentle, detoxifying exfoliator that uses charcoal to absorb impurities and fine pumice to slough off dead skin cells. Nourishing bamboo extract along with jojoba, sweet almond and sesame oils replenish moisture and soothe, leaving skin soft and radiant.

Scent:Juicy citrus notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla.

benefits.

Charcoal absorbs impurities and purifies the skin.
Jojoba oil has anti-inflammatory properties that help to reduce redness caused by drying and keep skin calm with moisturizing vitamins E and B.
Sweet almond oil, which is chockful of fatty acids, vitamin E and vitamin A, helps skin retain moisture and alleviates dryness.
Sesame oil is rich in antioxidants and essential fatty acids, enhancing skin’s elasticity and overall health.
Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes.

directions.
Apply liberally to damp skin. Lather. Rinse. Caution: Avoid contact with eyes. For external use only.

ingredients.
AQUA (WATER), AMMONIUM LAURETH SULFATE, GLYCERIN, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, BAMBUSA VULGARIS (BAMBOO) STEM EXTRACT, HYDROGENATED JOJOBA OIL, FRAGRANCE, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, SESAMUM INDICUM (SESAME) OIL, PHENOXYETHANOL, CHARCOAL POWDER, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CARBOMER, DISODIUM EDTA.

PURCHASE HERE.

Theorie Skin: Charcoal Bamboo - Detoxifying Body Scrub

Charcoal absorbs impurities and purifies the skin.
Jojoba oil has anti-inflammatory properties that help to reduce redness caused by drying and keep skin calm with moisturizing vitamins E and B.
Sweet almond oil, which is chockful of fatty acids, vitamin E and vitamin A, helps skin retain moisture and alleviates dryness.
Sesame oil is rich in antioxidants and essential fatty acids, enhancing skin’s elasticity and overall health.
Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes.

directions.
Massage gently onto damp skin. Rinse. Caution: Avoid contact with eyes. For external use only.

ingredients.
AQUA (WATER), SODIUM LAURETH SULFATE, PUMICE, GLYCERIN, ACRYLATES COPOLYMER, COCO-BETAINE, SODIUM LAUROAMPHOACETATE, BAMBUSA VULGARIS (BAMBOO) STEM EXTRACT, HYDROGENATED JOJOBA OIL, PARFUM, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, SODIUM CHLORIDE, SESAMUM INDICUM (SESAME) OIL, PHENOXYETHANOL, CHARCOAL POWDER, PEG-15 STEARATE, DISODIUM EDTA.

PURCHASE HERE.

SETS & KITS

Theorie Sage - Shampoo & Conditioner Sets
Theorie Sage - Shampoo, Conditioner & Styling Kits
Theorie Skin

Theorie Sage - Shampoo & Conditioner Sets

Theorie Sage: Amber Rose - Hydrating Shampoo & Condition Set

Refresh and Recharge | Dry to Normal Hair

Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and moisturizing hyaluronic acid. Hydrate and refresh strands with this irresistibly-smelling conditioner for dry to normal hair.

Scent:A bloom-forward blend of floral superstars rose, jasmine and lily.
set contents:Amber Rose Hydrating Shampoo, 13.5 fl. oz. / 400 ml
Amber Rose Hydrating Conditioner, 13.5 fl. oz. / 400 ml

Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Rose flower extract refreshes strands with its naturally antiseptic properties.
Hyaluronic acid is a natural humectant, which means it draws water in and prevents moisture loss, making it a highly effective moisturizer.
Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Amber Rose Hydrating Conditioner.

Conditioner: After shampooing with Amber Rose Hydrating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
Shampoo: WATER (AQUA), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, PARFUM, ROSA CENTIFOLIA FLOWER EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, PHENOXYETHANOL, OCTYL METHOXYCINNAMATE, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL)

Conditioner: WATER (AQUA), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, VITIS VINIFERA (GRAPE) SEED OIL, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, BOSWELLIA CARTERII OIL, HYALURONIC ACID, ROSA CENTIFOLIA FLOWER EXTRACT, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL).

PURCHASE HERE.

Theorie Sage: Argan & Moringa Restoring Shampoo & Condition Set

Revive and Nurture | Severely Damaged Hair

Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa, and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength, and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

Scent: Notes of herbal green tea and citrusy bergamot blend with luscious jasmine, sultry amber, and fresh cypress.
set contents:Argan & Moringa Restoring Shampoo, 13.5 fl. oz. / 400ml
Argan & Moringa Restoring Conditioner, 13.5 fl. oz. / 400ml

benefits.

Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
Moringa oil aids in defending strands from free radicals in the environment, as well as maintaining moisture and preventing split ends.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Frankincense oil moisturizes and assists in strengthening hair follicles.
Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair.

Theorie Sage: Charcoal & Bamboo - Detoxifying Shampoo & Condition Set

Purify and Restore | All Hair Types

Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

Scent: Juicy citrus notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla.
set contents:Charcoal & Bamboo Detoxifying, 13.5 fl. oz. / 400 ml
Charcoal & Bamboo Detoxifying, 13.5 fl. oz. / 400 ml

benefits.

Japanese binchō-tan white charcoal’s detoxifying power removes excess oil and product buildup from strands.
Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
Sesame oil is highly moisturizing and nurtures silky, soft strands.
Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair
Sulfate free

Theorie Sage: Green Tea & Bamboo - Energizing Shampoo & Condition Set

Invigorate and Strengthen | Damaged and Dull Hair

Restore damaged hair with this invigorating blend of antioxidant-rich green tea and bamboo, stimulating ginkgo biloba leaf extract, energizing sage essential oil, nourishing grape-seed oil and strengthening keratin. Benefit from vibrant, hydrated and healthier strands with this healing and uplifting shampoo and conditioner.

Scent: Notes of green tea and bergamot blend with luscious jasmine, sultry amber, and fresh cypress.
set contents:Green Tea & Bamboo Energizing, 13.5 fl. oz. / 400 ml
Green Tea & Bamboo Energizing, 13.5 fl. oz. / 400 ml

benefits.

Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
Green tea extract contains potent antioxidants that provide photo protection from UV-induced oxidative stress.
Ginkgo biloba leaf extract encourages an increase in blood flow, which promotes hair health and shine.
Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Green Tea & Bamboo Conditioner.
Conditioner: After shampooing with Green Tea & Bamboo Energizing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
Shampoo: WATER (AQUA), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PALMITOYL CAMELLIA SINENSIS EXTRACT, PEG-7 GLYCERYL COCOATE, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, SALVIA (SAGE) OFFICINALIS OIL, KERATIN, OCTYL METHOXYCINNAMATE, POLYQUATERNIUM-10, HYDROXYPROPYL GUAR, PHENOXYETHANOL, FRAGRANCE (PARFUM).

Conditioner: WATER (AQUA), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PALMITOYL CAMELLIA SINENSIS EXTRACT, PEG-7 GLYCERYL COCOATE, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, SALVIA (SAGE) OFFICINALIS OIL, KERATIN, OCTYL METHOXYCINNAMATE, POLYQUATERNIUM-10, HYDROXYPROPYL GUAR, PHENOXYETHANOL, FRAGRANCE (PARFUM).

PURCHASE HERE.

Theorie Sage: Helichrysum & Plum - Nourishing Shampoo & Condition Set

Enrich and Soothe | For Dry and Over-Processed Hair

Nourishing helichrysum extract conditions and strengthens hair while reducing dryness and soothing itchiness that can be the result of repeated color and chemical treatments. Rich in omega-6 fatty acids, grape-seed, and plum-seed oils moisturize and add shine, as ginkgo biloba extract and keratin both work to restore fried strands.

Scent: Floral meets herbal with intermingling notes of lavender, chamomile, rosemary, jasmine, and holy basil.
set contents:Helichrysum & Plum Nourishing Shampoo, 13.5 fl. oz. / 400 ml
Helichrysum & Plum Nourishing Conditioner, 13.5 fl. oz. / 400 ml

benefits.

Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Plum-seed oil is rich in fatty acids, as well as vitamins A, C, and E, which help strengthen and protect strands from heat usage and free radical damage.
Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Helichrysum & Plum Nourishing Conditioner.
Conditioner: After shampooing with Helichrysum & Plum Nourishing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
Shampoo: AQUA (WATER), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, HELICHRYSUM STOECHAS EXTRACT, GINKGO BILOBA LEAF EXTRACT, PEG-7 GLYCERYL COCOATE, VITIS VINIFERA (GRAPE) SEED OIL, PARFUM, OCTYL METHOXYCINNAMATE, POLYQUATERNIUM-10, HYDROXYPROPYL GUAR, PHENOXYETHANOL, KERATIN.

Conditioner: AQUA (WATER), VITIS VINIFERA (GRAPE) SEED OIL, CETEARETH-10, HELICHRYSUM STOECHAS EXTRACT, DIMETHICONE/SILSESQUIOXANE COPOLYMER, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, GINKGO BILOBA LEAF EXTRACT, GLYCERYL STEARATE, HYALURONIC ACID, HYDROXYPROPYL GUAR, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, KERATIN.

PURCHASE HERE.

Theorie Sage: Marula & Argan Oil - Soothing Shampoo & Condition Set

Revive and Nurture | Severely Damaged Hair

Severely damaged and over-processed hair can be unresponsive, brittle and dull. Nutrient-rich argan, moringa and grape-seed oils infuse strands with antioxidant vitamin E and fatty acids to restore softness, strength and shine, while frankincense oil and keratin protein moisturize and strengthen hair follicles.

Scent: Notes of herbal green tea and citrusy bergamot blend with luscious jasmine, sultry amber and fresh cypress.
set contents:Marula & Argan Soothing Shampoo, 13.5 fl. oz. / 400 ml
Marula & Argan Soothing Conditioner, 13.5 fl. oz. / 400 ml

benefits.

Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair
Sulfate free

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Marula & Argan Oil Soothing Conditioner.
Conditioner: After shampooing with Marula & Argan Oil Soothing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
Shampoo: AAQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, POLYQUATERNIUM-10, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, BETAINE, CARBOMER, PARFUM, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, CETYL ALCOHOL, PHENOXYETHANOL, DISODIUM EDTA, CITRIC ACID.

Conditioner: AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, POLYQUATERNIUM-10, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, BETAINE, CARBOMER, PARFUM, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, CETYL ALCOHOL, PHENOXYETHANOL, DISODIUM EDTA, CITRIC ACID.

PURCHASE HERE.

Theorie Sage: Marula & Seaberry - Smoothing Shampoo & Condition Set

Smooth and Tame | Frizzy and Unruly Hair

Transform hair from frizzy to smooth while hydrating each strand with this nutrient-packed blend of marula, seaberry and grape-seed oils. Moisturizing fatty acids, natural antioxidants and keratin help to seal the cuticle, strengthen and protect hair from breakage.

Scent: Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.
set contents:Marula & Seaberry Smoothing Shampoo, 13.5 fl. oz. / 400 ml
Marula & Seaberry Smoothing Conditioner, 13.5 fl. oz. / 400 ml

benefits.

Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
Seaberry oil has natural anti-inflammatory and antibacterial properties that aid in the protection of hair and scalp.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Sulfate-free
Protects color and keratin-treated hair.

Theorie Sage: Monoi & Buriti Oil - Glossing Shampoo & Condition Set

Hydrate and Shine | Coarse and Dry Hair

Hydrate coarse and dry hair with this shine-inducing formula, rich in monoi, buriti, sage, coconut, and grape-seed oils, as well as keratin protein. Its luxurious emollients penetrate the hair shaft, helping the cuticles to lay flat and stay smooth for a flawless finish.

Scent: Fruit-forward notes of strawberry, tangerine, apple and orange blossom mix with down-to-earth cedar and patchouli.
set contents:Monoi & Buriti Oil Glossing Shampoo, 13.5 fl. oz. / 400 ml
Monoi & Buriti Oil Glossing Conditioner, 13.5 fl. oz. / 400 ml

benefits.

Monoi oil is created from the pure combination of coconut oil and the petals of Tahitian gardenias, the result of which is a fragrant and incredibly moisturizing oil.
Buriti oil is extremely rich in essential fatty acids, carotenoids and vitamins E and C, helping to hydrate dry and damaged hair.
Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Coconut oil adds luster, shine and softness to strands with its highly emollient properties.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Monoi & Buriti Glossing Conditioner.
Conditioner: After shampooing with Monoi & Buriti Glossing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
Shampoo: WATER (AQUA), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, PARFUM, MONOI OIL (COCOS NUCIFERA OIL AND GARDENIA TAHITENSIS FLOWER EXTRACT), VITIS VINIFERA (GRAPE) SEED OIL, MAURITIA FLEXUOSA (BURITI) FRUIT OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), KERATIN, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), HYDROXYPROPYL GUAR.

Conditioner: WATER (AQUA), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, MONOI OIL (COCOS NUCIFERA OIL AND GARDENIA TAHITENSIS FLOWER EXTRACT), HYALURONIC ACID, PARFUM, MAURITIA FLEXUOSA (BURITI) FRUIT OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), KERATIN, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), HYDROXYPROPYL GUAR.

PURCHASE HERE.

Theorie Sage: Purple Sage - Brightening Shampoo & Condition Set

Balance and Tone | Blonde, Silver and Highlighted Hair

Eliminate brassy tones for brighter, more vibrant highlights and blonde and silver hair colors. Formulated with cleansing purple sage oil, strengthening butterfly pea flower extract, repairing keratin, stimulating ginkgo biloba leaf extract and ultra-moisturizing grape-seed oil and hyaluronic acid, this violet, toning conditioner supports longer-lasting radiance on natural or color-treated hair.

Scent: Ripe grapefruit and sweet orange notes merge with floral jasmine, energetic peppermint and grounding musk.
set contents:Purple Sage Brightening Shampoo, 13.5 fl. oz. / 400 ml
Purple Sage Brightening Conditioner, 13.5 fl. oz. / 400 ml

benefits.

Butterfly pea flower extract is full of flavonoids that can offer hair growth and strengthening benefits.
Ginkgo biloba extract encourages an increase in blood flow, which promotes hair health and shine.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Hyaluronic acid is a natural humectant, which means it draws water in and prevents moisture loss, making it a highly effective moisturizer.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Color-repair formula
Neutralizes brassy hues

directions.
Shampoo: After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.
Conditioner: After shampooing with Purple Sage Brightening Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
Shampoo: AQUA (WATER), VITIS VINIFERA (GRAPE) SEED OIL, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, HELICHRYSUM STOECHAS EXTRACT, GLYCERYL STEARATE, SILK AMINO ACIDS, PEG-4 SORBITAN STEARATE, GINKGO BILOBA LEAF EXTRACT, CETRIMONIUM CHLORIDE, ARGANIA SPINOSA KERNEL OIL, SALVIA OFFICINALIS EXTRACT, HYALURONIC ACID, HYDROXYPROPYL GUAR, CITRUS GRANDIS FRUIT EXTRACT, KERATIN, FRAGRANCE, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, CITRIC ACID, CI 60730 (ACID VIOLET 43)

Conditioner: AQUA (WATER), VITIS VINIFERA (GRAPE) SEED OIL, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, HELICHRYSUM STOECHAS EXTRACT, GLYCERYL STEARATE, SILK AMINO ACIDS, PEG-4 SORBITAN STEARATE, GINKGO BILOBA LEAF EXTRACT, CETRIMONIUM CHLORIDE, ARGANIA SPINOSA KERNEL OIL, SALVIA OFFICINALIS EXTRACT, HYALURONIC ACID, HYDROXYPROPYL GUAR, CITRUS GRANDIS FRUIT EXTRACT, KERATIN, FRAGRANCE, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, CITRIC ACID, CI 60730 (ACID VIOLET 43)

PURCHASE HERE.

Theorie Sage: Sea Kelp & Mint - Purifying Shampoo & Condition Set

Clarify and Strengthen | All Hair Types

This lightweight, clarifying formula removes excess oil and buildup from all hair types. Vitamin- and mineral-rich sea kelp restores strands to their natural state while keratin protein strengthens, grape-seed oil moisturizes and peppermint-leaf extract refreshes.

Scent: Bright notes of bergamot, mint, and menthol mingle with floral ylang ylang and earthy wood and musk.
set contents:Sea Kelp & Mint Purifying Shampoo, 13.5 fl. oz. / 400 ml
Sea Kelp & Mint Purifying Conditioner, 13.5 fl. oz. / 400 ml

benefits.

Sea kelp is rich in minerals and vitamins that both encourage increasing the thickness of individual hair fibers and purifying strands of buildup.
Peppermint-leaf extract stimulates the scalp and is cooling and refreshing.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Sea Kelp & Mint Purifying Conditioner.
Conditioner: After shampooing with Sea Kelp & Mint Purifying Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
Shampoo: AQUA(WATER), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, MACROCYSTIS PYRIFERA (KELP) EXTRACT, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), MENTHA PIPERITA LEAF EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), KERATIN, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM.

Conditioner: AQUA(WATER), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, MACROCYSTIS PYRIFERA (KELP) EXTRACT, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), MENTHA PIPERITA LEAF EXTRACT, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), KERATIN, HYALURONIC ACID, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM.

PURCHASE HERE.

Theorie Sage: Tea Tree & Ginger - Invigorating Shampoo & Condition Set

Stimulate and Renew | All Hair Types

Stimulate hair follicles with this invigorating conditioner for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

Scent: Bright notes of bergamot, mint, and menthol mingle with floral ylang ylang and earthy wood and musk.
set contents:Tea Tree & Ginger Invigorating Shampoo, 13.5 fl. oz. / 400 ml
Tea Tree & Ginger Invigorating Conditioner, 13.5 fl. oz. / 400 ml

benefits.

Tea tree oil helps maintain a healthy scalp with its natural antiseptic and clarifying properties.
Ginger root extract is rich in minerals and stimulates the hair follicles while increasing silkiness and luster.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Ginkgo biloba extract encourages an increase in blood flow, which promotes hair health and shine.
Keratin protein increases hydration, brightness and softness of hair fibers, as well as improves the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair

directions.
Shampoo: After shampooing with Tea Tree & Ginger Invigorating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.
Conditioner: After shampooing with Tea Tree & Ginger Invigorating Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

ingredients.
Shampoo: AQUA/WATER/EAU, CETEARETH-10, DIMETHICONE/SILSESQUIOXANE, COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, GLYCERYL STEARATE, PEG-4 SORBITAN, STEARATE, CETRIMONIUM CHLORIDE, BETAINE, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, SALVIA OFFICINALIS (SAGE) OIL, GINKGO BILOBA LEAF EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, KERATIN, HYDROXYPROPYL GUAR, PARFUM, CITRIC ACID.

Conditioner: AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, POLYQUATERNIUM-10, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, BETAINE, CARBOMER, PARFUM, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, CETYL ALCOHOL, PHENOXYETHANOL, DISODIUM EDTA, CITRIC ACID.

PURCHASE HERE.

Theorie Sage - Shampoo, Conditioner & Styling Kits

Theorie Sage: Argan & Moringa - Restoring (SH / CN & Hair Mask) Kit

Refresh and Recharge | Dry to Normal Hair

Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil and strengthening keratin protein to nourish tresses. Hydrate and refresh strands with this irresistibly-smelling shampoo for dry to normal hair.

Scent: A bloom-forward blend of floral superstars rose, jasmine and lily.
set contents:Argan & Moringa Restoring Shampoo, 13.5 fl. oz. / 400 ml
Argan & Moringa Restoring Conditioner, 13.5 fl. oz. / 400 ml
Argan Oil Ultimate Reform Hair Mask, 6.8 oz. / 193 g

benefits.

Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
Moringa oil aids in defending strands from free radicals in the environment, as well as maintaining moisture and preventing split ends.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Frankincense oil moisturizes and assists in strengthening hair follicles.
Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair.

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Argan & Moringa Restoring Conditioner.

Conditioner: After shampooing with Argan & Moringa Restoring Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

Hair Mask: Apply generously from mid-shaft to ends, condition 5-10 minutes, and then Rinse.

ingredients.
Shampoo: AQUA (WATER), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, PARFUM, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR.

Conditioner: AQUA (WATER), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, HYALURONIC ACID, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR.

Hair Mask: WATER (AQUA), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, BUTYROSPERMUM PARKII (SHEA BUTTER) OIL, PEG-4 SORBITAN STEARATE, GLYCERYL STEARATE, CETRIMONIUM CHLORIDE, BOSWELLIA CARTERII OIL, HYALURONIC ACID, ARGANIA SPINOSA KERNEL OIL, SALVIA (SAGE) OFFICINALIS OIL, KERATIN, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, PHENOXYETHANOL, FRAGRANCE (PARFUM).

PURCHASE HERE.

Theorie Sage: Marula & Seaberry Smoothing SH/CN & Marula Mask Kit

Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
Seaberry oil has natural anti-inflammatory and antibacterial properties that aid in the protection of hair and scalp.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Sulfate-free
Protects color and keratin-treated hair.

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Marula & Seaberry Smoothing Conditioner.

Conditioner: After shampooing with Marula & Seaberry Smoothing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

Hair Mask: Apply generously from mid-shaft to ends, condition 5-10 minutes, and then Rinse.

ingredients.
Shampoo: AQUA(WATER), LAURAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, LAURYL GLUCOSIDE, POLYQUATERNIUM-10, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), ARGANIA SPINOSA KERNEL OIL, PARFUM, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, VITIS VINIFERA (GRAPE) SEED OIL, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), CI73360.

Conditioner: AQUA(WATER), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), HYALURONIC ACID, PARFUM, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), CI73360.

Hair Mask: AQUA (WATER), CETEARETH-10, DIMETHICONE/ SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), HYALURONIC ACID, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), ARGANIA SPINOSA KERNEL OIL, BOSWELLIA CARTER OIL, KERATIN, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM, CI73360.

PURCHASE HERE.

Theorie Sage: Marula & Argan Oil - Soothing Shampoo & Condition & Hair Mask Kit

Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
Sage oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair
Sulfate free

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Marula & Argan Oil Soothing Conditioner.

Conditioner: After shampooing with Marula & Argan Oil Soothing Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

Hair Mask: Apply generously from mid-shaft to ends, condition 5-10 minutes, and then Rinse.

ingredients.
Shampoo: AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, POLYQUATERNIUM-10, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, BETAINE, CARBOMER, PARFUM, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, CETYL ALCOHOL, PHENOXYETHANOL, DISODIUM EDTA, CITRIC ACID.

Conditioner: AQUA/WATER/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, POLYQUATERNIUM-10, MELALEUCA ALTERNIFOLIA (TEA TREE) LEAF OIL, VITIS VINIFERA (GRAPE) SEED OIL, GINKGO BILOBA LEAF EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, BETAINE, CARBOMER, PARFUM, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, CETYL ALCOHOL, PHENOXYETHANOL, DISODIUM EDTA, CITRIC ACID.

Hair Mask: WATER (AQUA), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, BUTYROSPERMUM PARKII (SHEA BUTTER) OIL, PEG-4 SORBITAN STEARATE, GLYCERYL STEARATE, CETRIMONIUM CHLORIDE, BOSWELLIA CARTERII OIL, HYALURONIC ACID, ARGANIA SPINOSA KERNEL OIL, SALVIA (SAGE) OFFICINALIS OIL, KERATIN, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, PHENOXYETHANOL, FRAGRANCE (PARFUM).

PURCHASE HERE.

Theorie Sage: Charcoal & Bamboo - Detoxifying Mask Kit

Purify and Restore | For All Hair Types

Artisanal binchō-tan white charcoal, hand-cultivated from the Japanese ubame oak tree, absorbs impurities, removing excess oil and product buildup from strands. Bamboo extract, sesame oil, sage essential oil, and keratin gently nourish and restore beautiful shine so that hair looks and feels softer and completely refreshed.

Scent: Juicy citrus notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla.
set contents:Charcoal & Bamboo Detoxifying, 13.5 fl. oz. / 400 ml
Charcoal & Bamboo Detoxifying, 13.5 fl. oz. / 400 ml
Charcoal & Bamboo Detoxifying Hair Mask, 6.8 oz. / 193 g

benefits.

Japanese binchō-tan white charcoal’s detoxifying power removes excess oil and product buildup from strands.
Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
Sesame oil is highly moisturizing and nurtures silky, soft strands.
Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair
Sulfate free

Theorie Sage: Marula & Seaberry - Smoothing SH / CD, Mask, & Serum Kit

Marula oil reduces inflammation, helps the scalp retain its moisture and is high in oleic acid, a potent antioxidant that nourishes and strengthens.
Seaberry oil has natural anti-inflammatory and antibacterial properties that aid in the protection of hair and scalp.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Sulfate-free
Protects color and keratin-treated hair.

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Marula & Seaberry Smoothing Conditioner.

Conditioner: After shampooing with Marula & Seaberry Smoothing Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

Hair Mask: Apply generously from mid-shaft to ends, condition 5-10 minutes, and then Rinse.

Hair Serum: Apply to ends of damp or dry hair, dispersing lightly. Style. Shine. Reform.

ingredients.
Shampoo: AQUA(WATER), LAURAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, LAURYL GLUCOSIDE, POLYQUATERNIUM-10, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), ARGANIA SPINOSA KERNEL OIL, PARFUM, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, VITIS VINIFERA (GRAPE) SEED OIL, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), CI73360.

Conditioner: AQUA(WATER), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), HYALURONIC ACID, PARFUM, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), CI73360.

Hair Mask: AQUA (WATER), CETEARETH-10, DIMETHICONE/ SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), HYALURONIC ACID, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), ARGANIA SPINOSA KERNEL OIL, BOSWELLIA CARTER OIL, KERATIN, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM, CI73360.

Hair Serum: HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CYCLOMETHICONE, DIMETHICONE/SILSESQUIOXANE COPOLYMER, MARULA OIL (SCLEROCARYA BIRREA SEED OIL), ARGANIA SPINOSA KERNEL OIL, SAGE ESSENTIAL OIL (SALVIA OFFICINALIS OIL), BOSWELLIA CARTERII OIL, KERATIN, PARFUM.

PURCHASE HERE.

Theorie Sage: Argan & Moringa - Restoring (SH /CN, Mask, & Serum) Complete Kit

Argan oil offers a double antioxidant hit—it is a strong antioxidant itself and also enhances the antioxidant effects of vitamin E, helping to shield hair from UV damage.
Moringa oil aids in defending strands from free radicals in the environment, as well as maintaining moisture and preventing split ends.
Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
Frankincense oil moisturizes and assists in strengthening hair follicles.
Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Argan & Moringa Restoring Conditioner.

Conditioner: After shampooing with Argan & Moringa Restoring Shampoo, apply generously, leave in for 3 minutes, and then rinse thoroughly. Use for co-washing when skipping shampoo.

Hair Mask: Apply generously from mid-shaft to ends, condition 5-10 minutes, and then rinse.

Hair Serum: Apply to ends of damp or dry hair, dispersing lightly. Style. Shine. Reform. PRO-TIP: Add a few drops to any Theorie conditioner for optimal effects.

ingredients.
Shampoo: AQUA (WATER), COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, POLYQUATERNIUM-10, PARFUM, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR.

Conditioner: AQUA (WATER), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, GLYCERYL STEARATE, PEG-4 SORBITAN STEARATE, CETRIMONIUM CHLORIDE, VITIS VINIFERA (GRAPE) SEED OIL, BOSWELLIA CARTERII OIL, HYALURONIC ACID, PARFUM, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, ARGANIA SPINOSA KERNEL OIL, KERATIN, HYDROXYPROPYL GUAR.

Hair Mask: WATER (AQUA), CETEARETH-10, DIMETHICONE/SILSESQUIOXANE COPOLYMER, VITIS VINIFERA (GRAPE) SEED OIL, BUTYROSPERMUM PARKII (SHEA BUTTER) OIL, PEG-4 SORBITAN STEARATE, GLYCERYL STEARATE, CETRIMONIUM CHLORIDE, BOSWELLIA CARTERII OIL, HYALURONIC ACID, ARGANIA SPINOSA KERNEL OIL, SALVIA (SAGE) OFFICINALIS OIL, KERATIN, OCTYL METHOXYCINNAMATE, HYDROXYPROPYL GUAR, PHENOXYETHANOL, FRAGRANCE (PARFUM).

Hair Serum: HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CYCLOMETHICONE, DIMETHICONE/SILSESQUIOXANE COPOLYMER, ARGANIA SPINOSA KERNEL OIL, BOSWELLIA CARTERII OIL, KERATIN, SALVIA (SAGE) OFFICINALIS OIL, FRAGRANCE (PARFUM).

PURCHASE HERE.

Charcoal & Bamboo Detoxifying Discovery Edition

Detoxify and Restore | All Skin Types

It’s like hitting the reset button—purify and restore your skin and hair back to beautiful with this incredible discovery kit that includes Theorie’s entire Charcoal & Bamboo collection. The five, perfect travel-size and giftable minis harness the power of detoxifying charcoal, deeply nourishing bamboo extract and moisturizing natural oils to leave skin and strands absolutely radiant.

Scent: Juicy citrus notes of tangerine and bergamot fuse with earthy cedar and sweet vanilla.
set contents:Charcoal & Bamboo Detoxifying Shampoo, 3 fl. oz. / 90mL
Charcoal & Bamboo Detoxifying Conditioner, 3 fl. oz. / 90mL
Charcoal & Bamboo Detoxifying Hair Mask, 1 fl. oz. / 30mL
Charcoal & Bamboo Detoxifying Body Wash, 3 fl. oz. / 90 mL
Charcoal & Bamboo Detoxifying Body Scrub, 1.5 fl. oz. / 45mL

benefits.

Japanese binchō-tan white charcoal’s detoxifying power removes excess oil and product buildup from strands.
Bamboo extract, rich in essential compounds such as amino acids and flavonoids, deeply nourishes hair.
Sesame oil is highly moisturizing and nurtures silky, soft strands.
Sage essential oil provides cleansing properties, as well as protects hair from harmful UV rays that cause oxidative stress (aka free radicals).
Keratin protein increases hydration, brightness and softness of hair fibers, improving the state of both virgin and over-bleached hair.
Theorie’s Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
Protects color and keratin-treated hair
Sulfate free

directions.
Shampoo: Apply generously and rinse thoroughly. Use daily and follow with Charcoal & Bamboo Detoxifying Conditioner.

Conditioner: After shampooing with Charcoal & Bamboo Detoxifying Shampoo, apply generously, leave in for 3 minutes, then rinse thoroughly. Use for co-washing when skipping shampoo.

Hair Mask: Apply generously from mid-shaft to ends, condition 5-10 minutes, and then rinse.

Body Wash: Apply liberally to damp skin. Lather. Rinse. Caution: Avoid contact with eyes. For external use only.

Body Scrub: Massage gently onto damp skin. Rinse. Caution: Avoid contact with eyes. For external use only.

ingredients.
Shampoo: AWATER, COCAMIDOPROPYL BETAINE, SODIUM C12-14 OLEFIN SULFONATE, SODIUM COCOYL ISETHIONATE, COCAMIDE MEA, GLYCOL DISTEARATE, ACRYLATES COPOLYMER, GLYCERIN, PARFUM, GLYCERYL LAURATE, PHENOXYETHANOL, SODIUM LAUROYL GLUTAMATE, SODIUM LAUROYL SARCOSINATE, BENZYL ALCOHOL, SODIUM BENZOATE, POLYQUATERNIUM-7, TETRASODIUM EDTA, ACRYLAMIDOPROPYLTRIMONIUM, CHLORIDE/ACRYLAMIDE COPOLYMER, CHARCOAL POWDER, SALVIA OFFICINALIS (SAGE) EXTRACT, VITIS VINIFERA (GRAPE) SEED OIL, BAMBUSA VULGARIS EXTRACT, COCODIMONIUM HYDROXYPROPYL, HYDROLYZED RICE PROTEIN.

Conditioner: WATER, CETEARYL ALCOHOL, STEARTRIMONIUM CHLORIDE, ISOPROPYL MYRISTATE, HYDROXYETHYL CELLULOSE, GLYCERYL STEARATE, ACRYLAMIDOPROPYLTRIMONIUM CHLORIDE/ACRYLAMIDE COPOLYMER, PARFUM, PHENOXYETHANOL, BENZYL ALCOHOL, SODIUM BENZOATE, TETRASODIUM EDTA, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CHARCOAL POWDER, PANTHENOL, SALVIA OFFICINALIS (SAGE) EXTRACT, VINIFERA (GRAPE) SEED OIL, BAMBUSA VULGARIS EXTRACT, CITRIC ACID.

Hair Mask: WATER, CETEARYL ALCOHOL, STEARTRIMONIUM CHLORIDE, ISOPROPYL MYRISTATE, HYDROXYETHYL CELLULOSE, GLYCERYL STEARATE, ACRYLAMIDOPROPYLTRIMONIUM CHLORIDE/ACRYLAMIDE COPOLYMER, PARFUM, PHENOXYETHANOL, BENZYL ALCOHOL, SODIUM BENZOATE, TETRASODIUM EDTA, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CHARCOAL POWDER, PANTHENOL, SALVIA OFFICINALIS (SAGE) EXTRACT, VINIFERA (GRAPE) SEED OIL, BAMBUSA VULGARIS EXTRACT, CITRIC ACID.

Body Wash: AQUA (WATER), AMMONIUM LAURETH SULFATE, GLYCERIN, COCO-BETAINE, PEG-7 GLYCERYL COCOATE, BAMBUSA VULGARIS (BAMBOO) STEM EXTRACT, HYDROGENATED JOJOBA OIL, FRAGRANCE, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, SESAMUM INDICUM (SESAME) OIL, PHENOXYETHANOL, CHARCOAL POWDER, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CARBOMER, DISODIUM EDTA.

Body Scrub: AQUA (WATER), SODIUM LAURETH SULFATE, PUMICE, GLYCERIN, ACRYLATES COPOLYMER, COCO-BETAINE, SODIUM LAUROAMPHOACETATE, BAMBUSA VULGARIS (BAMBOO) STEM EXTRACT, HYDROGENATED JOJOBA OIL, PARFUM, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, SODIUM CHLORIDE, SESAMUM INDICUM (SESAME) OIL, PHENOXYETHANOL, CHARCOAL POWDER, PEG-15 STEARATE, DISODIUM EDTA.

PURCHASE HERE.